News & Articles
How AI answers actually choose who to cite
Research-backed, no-fluff guides on generative engine optimization. Everything here is grounded in published research or our own daily scans — no recycled SEO folklore.
How to Get Cited by ChatGPT: What Actually Works (Per the Research)
The tactics measured to boost AI-answer visibility, the SEO habit that backfires, and what 2025–26 studies changed. Evidence, with effect sizes.
How ChatGPT Chooses Which Sources to Cite
The three-stage pipeline between a buyer's question and a cited AI answer — reformulation, retrieval, synthesis — and where your page wins or loses.
What Is Generative Engine Optimization (GEO)? A Plain-English Guide
GEO explained without hype: where the term came from, how it differs from SEO and AEO, what the research shows as of 2026, and how to measure it.
Why ChatGPT Recommends Your Competitors (and Not You)
Five mechanical reasons AI answers name your competitor instead of you — and a 20-minute diagnosis to find out which one is yours.
SEO vs. GEO: What Still Works, What Backfires, What's New
Which SEO habits transfer to AI search and which hurt you — a tactic-by-tactic sorting backed by measured evidence, not folklore.
How to Check What ChatGPT Says About Your Business (DIY Protocol)
A rigorous, free method for tracking whether ChatGPT and Perplexity recommend your company — and why asking once and screenshotting proves nothing.
llms.txt & AI Instructions Pages: Make Your Site Readable to AI
What llms.txt actually does, why an /ai-instructions page is worth an afternoon, which AI crawlers to allow — and what's proven vs. promising.